Chilly Jilly, why didn't I think of that?
Filed in: Ed's blog spot
Ed the Editor's personal blog corner
In this techno age of ultra convenience and mod cons, if you still hear yourself saying, There has to be a better way than this, stop right there and think how. And when you have worked out how, don't tell anyone and write out a patent to protect your idea.
This isn't Ed Entrepreneurials 101, this is the advice from Big idea Donny, who seems to unearth and catapault new businesses to great heights with monotonous regularity. Two products caught my lecherous eye.
Jilly used to work in an office. In the summer she would sweat outside but freeze inside in the air-con cold. Rather than lug a big woolly sweater around with her, in part to keep warm, in part to cover the evidence of a chilled torso, she applied her mind to the problem. The entrepreneuse produced a useful accessory to carry with you everywhere in summer - the Chilly Jilly.
The Chilly Jilly is a glorified thermal scarf that is so simple it makes you think, Why didn't anyone else think of that? And that is the reaction you want to hear from others, when they see your product, not what you say when you see a product you thought about doing yourself years earlier!
Having said that, from my male point of view, I wonder, Why would anyone buy that. What is wrong with a big woolly or just suffering in silence with your arms crossed, hugging yourself to keep warm?
Go commando
Someone else spent months pondering the phenomenon of VPL (That is visible panty lines for the tech heads who thought it stood for Virtual Photo Links) The student of all things undie was not a perv in a basement, but a dynamic lady. She thought there had to be a better way to keep your elasticated undies invisible from prying eyes, and sure enough, needs must, she came out with the Commando range of non VPL knickers.
Looking around me, (from behind a newspaper and sunglasses) she has quite a large market, methinks.
Got any why didn't I think of that moments?
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