Kevin spoon fed Federline has joined the paid to search game. Just like Meatloaf and countless other stars of the stage and scream, the dancing buffoon is tapping into the Prodégé experience.

Any marketer will tell you that it is easy to milk fans if you have famous people involved in any half decent / half baked promotion,! The Prodege business model milks the street cred of a star! They use their name and a few crap pieces of memorabilia to tempt the star's fanbase (and the fans' families) into swapping from Google to a paid web search bar endorsed by the star.

It doesn't matter than K-Fed, for instance, has no interest in the Prodege product, and that he still Googles Britney, bald and beautiful and that his prizes are hand-me-downs from his former has-been/returning pop star spouse. As long as his name is on the Prodege search bar and he adds an old tee-shirt and a scratchy old CD out the cupboard to a handful of sweepstake tickets for a birthday party, everyone is happy.

Prodege earn the money to run the show by selling sponsored ads at the top of the search results. So in Kev's case, they attract ads from any company selling tat for 13 year old, slightly chubby, fashion-conscious single mothers.

Win with Kevin web search engine. Is there any sentiment more sickly sweet?

Others' opinions

It is always good to hear different views, if only to give you a perspective on the correctness of your opinion!

Prodege, on their site, claims, "PRODÉGÉ is the first socially-conscious search engine." Huh?

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