This is a web search engine from Technorati, the social bookmarking giant. They modestly call it a searchlet, but it taps into a huge database.

Technorati were beta testing this powerful web search tool, a little search box acting as a window on a huge database of social networked data. Try it out and see where it takes you. Funny quotes or Pisstakers!!

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Social bookmarking gives valued results

When people read about a topic or specific post that they like, they tell their friends at Technorati. Bloggers also link to posts and link to Technorati. Yadda yadda. Like a snowball in winter, as more people pick up on a topic, the more people roll with it and bookmark it and recommend it to internauters in ever greater numbers. The more votes a topic gets, the higher up the rankings it goes. (Like a snowball in hell, crap content gets burned too!)

Now the Technorati searchlet, by definition, produces search results that reflect the most read and valued content on the internet - as judged by readers. This approach is entirely different from traditional searching with Google, Yahoo etc who churn out search results based on what their robots have crunched through algorithmically, with sponsorship monies, and who knows what other random mathematical options factored in.

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