A simple-to-use web search engine, Blingo is based on Google. Sponsored ads pay for the prizes. Latest prize winners are displayed in colorful real-time tickers. Bling, bling, bling.

Hundreds of prizes

Blingo is using good marketing techniques to keep people coming back for more. They claim to give away thousands of prizes. It isn't a scam, because I guess they really do give away something. Just look at the banner!



Cutting through the marketing spiel, however, victory is invariably yours in the form of a dirty great big expensive (cue the drum roll, unfurl the red carpet) - cinema ticket. A pass to a movie, smashing.

Others have received an iTunes certificate and...

Blingo Blog

The blog is a good source of info on the Blingo paid-to-search web phenomenon. For instance, the "your name needs" meme was quite a successful way of proving that you can get proper results out of a Blingo search.

We input Ed needs and the answer was: Ed needs a Hummer! Well, I can say I would be too embarrassed to drive one of those monstrosities, but at least it is an idea of what to ask for Christmas. And as for the Ed, he has a long wait till Hummer day.

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