What are the French like? This scantily clad woman is atop a horse that is for sale. According to the text, this pure bred Spanish stallion has plenty of upright motion and lots of mane. Remember, that description is referring to the horse.

Sex nearly always sells

Apparently the easiest way to attract attention to your classified newspaper ad is to scribble "Sex" across the middle of it. I don't know that I would end up buying the second hand clothes or whatever is for sale on the strength of sex, but just like spam, someone somewhere will.

Who says sexy men sell?

Sex in marketing isn't just about half dressed women. Shower and bath manufacturers in Europe picked up on the fact that women make the decisions when it comes to home decorating. Enter stage left the soaped-up studs in shower and bath adverts. Just sign here, madam - if you can take your eyes off the model.

Well, after a quick survey, that was so obviously some guy in the marketing department thinking he had struck gold with his theory "If nudity s good enough for blokes, it'll work for women."

A woman would be more interested in the shape and form of a faucet, and although it would attract her attention, she wouldn't necessarily care too much to see a strange naked guy in her shower. Back to the drawing board with that one, marketeers.