What is wrong with this picture? Or more to the point, what happened?

Did Swicki shrivel and burn? Have the enterprising team taken the venture capital and run like hell? Is Swicki a defunct dead-end web 2.0 fly by night idea? No, definitely a big NO to all the above. Ed, the dumb ass deleted the Swicki bubble from the search side bar!
It is back and visible.

check out the thepisstakers swicki at eurekster.com