The doubters out there who say that there is no real cash in blogging, take heart. John Chow, a highly successful and self-professed internet mogul, has created a money-making blog monster at johnchow.com. A multi-topic blog that has been years in the making was finally unleashed as a monetizing business idea in September. The blog about tech, life and all sorts of "things" is already showing an income trajectory that is heading off the chart and out into the giddy heights of the blogosphere.

The feel of john chow dot com

Starting from the top, the scene is set with high quality artwork depicting the ultimate in automotive extravagance. Nice if you are into cars. A bit naff if you are into cycling.

Reading through various posts, all written with a high degree of honesty and openness, you can see that excessive materialism features heavily in John's daily life too - including blowing a grand for dinner. Blimey, he must have had a ton of french fries with that bucket of caviar. Known for his frankness, has he ever disclosed the cost of the anti-indegestion pills?

Marketing the content of john chow dot com

There are plenty of well-written, informative and entertaining blogs on-line but content alone will not produce a winner. We know! But then there is John Chow, the man who has everything it takes to monetize a blog.

Dollar for dollar, this guy can market the ass off of Google. Just by asking for reviews in exchange for a link, John has nabbed over 150 blogs' worth of traffic for almost no effort. And that traffic is seduced by smartly placed Adsense and the pay per impression ad campaigns that a 200,000 readership enables him to participate in. And regularly updated content to attract you back. Cute.

Is john chow dot com any good?

In closing, yes, it is good. Take the plunge and join the throngs who read him every day, you won't be disappointed. Look, learn and laugh, make his blog better than number 515 in Technorati, increase his monthly income another few cents... What more do you want!