Guinness has spawned some very creative advertising campaigns, one of which is this trio's trip back in time. The meteor was a piece of genius, in our humble opinion.

And just to put you in the picture about what Guinness can do: the amber, or rather, the black nectar from Ireland has been responsible for many things over the centuries. Drunken solace in times of famine; double vision diversion in times of plenty, and hang-overs most of the time, not just in Ireland.

Guinness and snooker

There was a time when you couldn't watch snooker on British TV without thinking of downing a pint of the dark ale. That was brilliant cross brand promotion, alcohol and sport. Some would say you cannot call snooker a sport, and Guinness isn't everyone's idea of booze, but whatever you think of glorified pool for gentlemen, there is no better product to promote it than Guinness - a pint that takes 6 minutes to pour properly!!

Admittedly, there is a better product, but the industrial coatings industry is yet to come up with a fun way to watch paint dry.