Cadburys eggs have shrunk
09/04/07 Filed in: Life style | Easter
I knew it, I actually wrote to my siblings yesterday, complaining that the great British choccy creme easter egg from Cadbury has gotten smaller. I couldn't believe that my hands had grown by a factor of 3 since puberty, and as a bit of a chocolate expert / addict, I had this feeling in my blood that the cocoa hit from my 4 eggs wasn't what it should have been.
Anyway, the conspiracy is official, they are getting smaller, Conan's guest says so!
According to BJ Novak, a leading egg expert, Cadbury even laugh at their customers, offering solace with "The eggs aren't smaller, you have got bigger!" Whatever! That guy has been the size of a mal-nourished malteser for years.
Cadburys shame their past!
These creamy chocolate fondant-filled eggs are part of my heritage and so I am a bit peed off, pissed even, that the standards have plummeted so low. They were so popular and so big! By they, I mean Cadbury, the company that makes them. Now they are risking losing credibility.
I had a look at their website and their press releases are a bit thin on the ground. They need to update them, as I am sure that not all the Cadbury Egg stories currently doing the rounds are painting a very good picture.
Cadbury online gooeyness
To be fair to Cadbury as master marketers, their website as a whole is pretty neat, loaded with graphical adventures in candy land. I am not sure if it has a title, but one episode should be called the Great Eggscape. A foiled creme egg burrows its way underground. Probably based on the management attitude - burying their heads in the sand in the face of mounting pressures from the accountants and stock holders to squeeze more profits out of their delightful chocolate eggs.
Egg memories
On a personal note, cause that is what blogging is all about: years ago, there was an advert on TV where this pimply swat with round glasses walks into a sweet shop and asks for 47(?) Cadbury's creme eggs, please. It was hysterical, as he walks out the store with his arms full to bursting with Easter tidings. Do that now, and he would be able to fit them into his pockets.
The funniest thing though, was when my brother spent his first pay check on eggs for everyone. He literally had buckets of them all round the house. I swear he should have been on a commission plan with a dentist, with all the work he drummed up. And when you don't get all the foil off, boy, that gets your fillings!
Got anything to add? Be my guest.
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